Stop Running Your Business on Copy-Paste

Workflows that pay for themselves within 90 days

I build custom automations for small and mid-sized businesses. Your team stops re-entering data and chasing lost leads. Operations get faster, numbers get accurate, and people finally work on things that matter.

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27+ companies

rely on my
solutions

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100+

processes simplified

400+

hours saved
through automation

10+

years of experience in
processes & automation

Three problems that

nearly every SME

knows by heart. They cost

time, money, and energy

every single day,

keeping teams

stuck on the

hamster wheel.

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Hours burned on manual work nobody wants to do

Confusion that comes from having no clear process

Bad calls made on data you can't trust

Where time disappears in
day-to-day operations

These three patterns create extra work, confusion, and missed revenue

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Your team spends hours doing work a machine could do

Data gets typed into one system, copied to another, then typed again somewhere else. A single quote takes half a day because templates need manual editing. Skilled people end up doing data-entry work.

Result: Projects run late and errors pile up. Costs rise because your best people are busy with repetitive tasks. Focus drops when the day is full of copy-paste, and that hits output directly.

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Marketing spend disappears
into a black hole

Leads get attributed to the wrong source, or not tracked at all, because the data pipeline is broken. Campaigns can't be evaluated. Budget decisions become guesswork.

Result: Money flows into channels that produce nothing while the ones that work get ignored. Growth slows and you can't replicate what's working because you don't know what that is.

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Potential clients reach out
and never hear back

Enquiries land across multiple inboxes and get lost because nobody has the full picture. Everyone works differently. Follow-ups fall through the cracks while the team stays in reactive mode.

Result: Customers go elsewhere. Appointments get double-booked. Critical tasks sit untouched for a week because they vanished between email threads. The team works hard, but not on the right things.

Background
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Sand in the gears

When there's no clear process, data gets entered twice, quotes take forever, and enquiries vanish in overloaded inboxes. The overhead is invisible until you actually measure it. Your team has capacity, but something keeps blocking them from using it.

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Your team gets eight hours back every week

Everyone works from the same data, and it's right. No more "where did that lead come from?" No confusion about who owns which task. The headspace that used to go on firefighting goes on actual work. Time that was burned on rework gets spent on clients and growth.

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Background

Generic digital projects add tools. Good automation adds time.

Many consultants sell software. I build processes that actually fit how your business runs.

Processes that create more work than they solve

  • Digitisation happens on the surface, gaps stay open,
    so day-to-day operations stay clunky and keep draining time
  • Tools work individually but nothing connects,
    so your team still has to manually move data between them
  • Teams keep using workarounds and entering things twice, so workflows slow down and important information gets lost
  • Real relief never comes because the pieces don't fit together,
    so everyone invents their own fix instead of one thing just working
  • After the project there are new tools but the same old problems. The overhead stays, just with different software, and nobody feels a real improvement

Processes that free up a day per week

  • Automation fits the way the business actually runs, so day-to-day operations flow and nobody loses time to unnecessary steps
  • Systems talk to each other and data moves to the right place automatically, so your team spends less time on copy-paste and more time on clients
  • Teams work with clear processes instead of workarounds, so tasks get done instead of going cold in the lead inbox
  • Routine tasks disappear and operations become predictable, so capacity opens up for what actually matters: client service, sales, growth
  • After the project everything runs reliably with no loose ends, so energy goes into operations and growth instead of patching gaps

What happened when 27 businesses automated their operations

Every number below is from a real project. To protect our clients, all case studies are anonymous.

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Marketing & Sales

3x Growth

  • 75% of leads were previously attributed incorrectly or not at all
  • Marketing budgets were going to the wrong channels because nobody knew what was working
  • Growth tripled after clean attribution was set up across all channels

Leads were coming in but nobody knew where from. Marketing and sales were working off wrong numbers and budgets were pointing at the wrong channels. After automation, every lead gets attributed to the exact source and handled accordingly. Clarity replaced guesswork.

Result: The team traces every lead back to its source, platform, campaign, even the individual ad. Outreach gets precise and more enquiries convert to clients. When a campaign gains traction, marketing scales budget with confidence. Growth becomes something you drive, not something that just happens.

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HR & Administration

40 Hours Saved

  • 40 hours per month went to manually setting up systems for new staff
  • Every new computer needed more than 4 hours of manual preparation and system setup
  • After 8 weeks of automation: setup runs automatically across all systems

The company was bringing on 12 to 15 new people per month. Manual setup across Personio, Slack, CRM, and ERP was eating 40+ hours a month. Field staff alone needed 4 hours each to get a computer ready. Automation runs all the systems in parallel and new hires get their setup without any manual IT work.

Result: New colleagues are fully operational on day one. IT saves 40 hours a month and focuses on projects that matter instead of configuring laptops. Onboarding runs on time and people can actually hit the ground running.

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Data Analysis & Reporting

35% More Closes

  • Key call metrics like handling time, abandonment rate, and cost per call were simply unavailable
  • Multiple phone providers with no unified view made any kind of reporting nearly impossible
  • After automation: all key metrics feed automatically into a single Power BI dashboard

The call centre had no visibility into how it was performing. Data from different phone providers was scattered across systems. Automatic extraction and a Power BI dashboard now consolidate everything from handling time to First Call Resolution in one place. Gut-feel is replaced by numbers.

Result: Management sees all key metrics in real time and reacts before small issues become big ones. Agents work with purpose because they know what counts. The right dials get turned at the right time. Operations run on data, not hunches.

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Controlling & Automation

100% Fleet Maintained

  • Vehicles were cleaned rarely and with no consistency
  • Cars often looked neglected, which made a poor impression on clients
  • After automation: maintenance is photo-documented, deadlines run automatically, team leader sees gaps at a glance

Vehicles were cleaned sporadically and maintenance wasn't tracked. The problem only surfaced when a car looked like it hadn't been touched in months. Not the impression you want to make with clients. Automation turned this into a simple system: photo documentation, automatic deadline monitoring, and a live overview for the team leader.

Result: Every vehicle gets serviced on time, every wash is documented, and the team leader spots gaps before anything looks bad. Field staff show up in clean cars and make the right impression every time.

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IT & Administration

70% Cost Reduction

  • The old cloud phone system was expensive and calls regularly failed to connect
  • Many callers simply never got through
  • After migration: new system runs reliably, costs drop by 70%, and scaling is possible at any time

The old cloud phone system was expensive and unreliable. Calls dropped. Costs per call were climbing. A full internal migration would have taken weeks. I configured the entire switchover using automation and pushed it live in days. The business now pays per employee instead of per call. IVR and call queues route callers directly to the right department.

Result: Telephony costs dropped 70% and calls actually get through. Callers land where they need to go without transfers or wasted time. The team works focused because the technology gets out of the way. Costs are predictable no matter how many calls come in.

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Sales & CRM Automation

2x More Leads

  • Dozens of enquiries landed in the CRM every day and everything was sorted and answered manually
  • 85% of enquiries were standard cases, yet each one still took significant time to process
  • After automation: topics grouped, templates kick in automatically, replies go out in seconds

New enquiries were hitting the CRM every day and the team was drowning in copy-paste. Sorting leads, filling in data, sending the same replies over and over. 85% of enquiries followed the exact same pattern but everything still took too long. I rebuilt the CRM from scratch: grouped topics, stored templates, automated workflows. One click: data in, reply out, done in seconds.

Result: The team processes twice as many leads in the same time. Copy-paste is gone. Enquiries get resolved faster and people can focus on real client relationships instead of inbox management.

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27+ companies

rely on my
solutions

10+ industries. One consistent result: less manual work.

Manufacturing, services, sales, healthcare. If it repeats and costs time, I automate it.

Background
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Processes are like soil. Weak soil grows nothing. With the right automation, teams flourish again and move the business forward.

Philipp Lütje Automation Engineer

Who is Philipp Lütje?

I automate anything that repeats. It started personally: a wind-checker for kitesurfing so I'd stop obsessing over forecasts, a trading bot to buy cheaper. The moment I see something happening the same way twice, I build a fix for it.

The real shift came when AI compressed a delivery timeline from weeks to hours. Suddenly what used to take months was possible in an afternoon. That's when it clicked: every business stuck in copy-paste routines needs this, not just me.

My conviction: we're heading toward a web where digital solutions get built in hours, not months, where businesses respond to customer needs before IT departments finish their backlog. Getting there doesn't take patience. It takes the decision to start.

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Three ways to work together

Quick win or full transformation. Pick the scope that fits where you are right now.

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TASK
LIBERATOR

  • Deep dive into one specific process (licence management, lead handling, document processing, or similar)
  • Build and deploy a focused automated workflow
  • Clean integration with the tools you already use

I analyse one specific process in your business and build a working solution for it. Fast to start, immediate results, nothing complicated to manage afterward.

Right for: Teams that want to see what automation actually delivers before committing to a bigger project. No technical background required.

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PROCESS REVOLUTION

  • Full analysis of your existing processes with a clear picture of where time and money are being lost
  • Up to 3 automations built and deployed (invoice handling, KPI dashboards, e-commerce order management, and more)
  • Solutions built to grow as the business grows

I map your processes across the business and automate the biggest drains. Multiple workflows, all designed to fit together so nothing falls between the cracks.

Right for: Businesses that know they have several bottlenecks and want to fix more than one at a time while staying focused on growth.

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Business Operating System

  • Complete process analysis and a clear automation strategy built for your business
  • End-to-end solutions (document management, real-time dashboards, SSO, and more)
  • Personal hands-on support for the entire duration of the project

End-to-end automation built around how your business actually operates. I handle the full project from analysis to deployment, with direct support throughout.

Right for: Businesses with complex requirements that want a dedicated partner, not a set-and-forget delivery.

Your team could get 40 hours back every month. Per person.

Across 27 projects, clients have saved over 400 hours monthly. Onboarding dropped from 40 hours to minutes. Call centre issues down 90%. Revenue tripled through clean lead attribution.

No more data entry. No spreadsheets passed between systems. No copy-paste marathons. Your people work on the business instead of working around it.

Book a 30-minute call. I'll show you what's possible in your specific situation.

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27+ companies

rely on my
solutions

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Questions worth asking before you commit

Straight answers to the things people actually want to know before starting an automation project

Is automation too expensive for a business our size?

Most projects pay for themselves in under 90 days. The time your team gets back from routine tasks is typically worth more than the project cost, and you start saving from the first week.

How long does a project take?

8 weeks from kickoff to live. Your business runs normally throughout. Most clients see the first results within 2 to 3 weeks.

Is this actually necessary, or just a trend?

If data has to be entered manually, or reports get assembled by hand, something is broken. Automation isn't a trend. It's what separates businesses that grow from ones that stay stuck. Every project I've run, whether in sales, controlling, or call centres, shows the same pattern: the manual work was hiding real potential.

Will this disrupt our day-to-day operations during the project?

The build happens in parallel with how you already work. Your team keeps running normally until the new automation is ready, then they adopt it step by step at a pace that works for them.

Our processes are quite specific. Will this even work for us?

Specific processes are exactly where custom automation delivers the most. I look at how you actually work and build to match it. There's no standard template that forces your business to adapt to the tool.