I build custom automations for small and mid-sized businesses. Your team stops re-entering data and chasing lost leads. Operations get faster, numbers get accurate, and people finally work on things that matter.
These three patterns create extra work, confusion, and missed revenue
Your team spends hours doing work a machine could do
Data gets typed into one system, copied to another, then typed again somewhere else. A single quote takes half a day because templates need manual editing. Skilled people end up doing data-entry work.
Result: Projects run late and errors pile up. Costs rise because your best people are busy with repetitive tasks. Focus drops when the day is full of copy-paste, and that hits output directly.
Marketing spend disappears into a black hole
Leads get attributed to the wrong source, or not tracked at all, because the data pipeline is broken. Campaigns can't be evaluated. Budget decisions become guesswork.
Result: Money flows into channels that produce nothing while the ones that work get ignored. Growth slows and you can't replicate what's working because you don't know what that is.
Potential clients reach out and never hear back
Enquiries land across multiple inboxes and get lost because nobody has the full picture. Everyone works differently. Follow-ups fall through the cracks while the team stays in reactive mode.
Result: Customers go elsewhere. Appointments get double-booked. Critical tasks sit untouched for a week because they vanished between email threads. The team works hard, but not on the right things.
Sand in the gears
When there's no clear process, data gets entered twice, quotes take forever, and enquiries vanish in overloaded inboxes. The overhead is invisible until you actually measure it. Your team has capacity, but something keeps blocking them from using it.
Your team gets eight hours back every week
Everyone works from the same data, and it's right. No more "where did that lead come from?" No confusion about who owns which task. The headspace that used to go on firefighting goes on actual work. Time that was burned on rework gets spent on clients and growth.
Generic digital projects add tools. Good automation adds time.
Many consultants sell software. I build processes that actually fit how your business runs.
Processes that create more work than they solve
Digitisation happens on the surface, gaps stay open, so day-to-day operations stay clunky and keep draining time
Tools work individually but nothing connects, so your team still has to manually move data between them
Teams keep using workarounds and entering things twice, so workflows slow down and important information gets lost
Real relief never comes because the pieces don't fit together, so everyone invents their own fix instead of one thing just working
After the project there are new tools but the same old problems. The overhead stays, just with different software, and nobody feels a real improvement
Processes that free up a day per week
Automation fits the way the business actually runs, so day-to-day operations flow and nobody loses time to unnecessary steps
Systems talk to each other and data moves to the right place automatically, so your team spends less time on copy-paste and more time on clients
Teams work with clear processes instead of workarounds, so tasks get done instead of going cold in the lead inbox
Routine tasks disappear and operations become predictable, so capacity opens up for what actually matters: client service, sales, growth
After the project everything runs reliably with no loose ends, so energy goes into operations and growth instead of patching gaps
What happened when 27 businesses automated their operations
Every number below is from a real project. To protect our clients, all case studies are anonymous.
Marketing & Sales
3x Growth
75% of leads were previously attributed incorrectly or not at all
Marketing budgets were going to the wrong channels because nobody knew what was working
Growth tripled after clean attribution was set up across all channels
Leads were coming in but nobody knew where from. Marketing and sales were working off wrong numbers and budgets were pointing at the wrong channels. After automation, every lead gets attributed to the exact source and handled accordingly. Clarity replaced guesswork.
Result: The team traces every lead back to its source, platform, campaign, even the individual ad. Outreach gets precise and more enquiries convert to clients. When a campaign gains traction, marketing scales budget with confidence. Growth becomes something you drive, not something that just happens.
HR & Administration
40 Hours Saved
40 hours per month went to manually setting up systems for new staff
Every new computer needed more than 4 hours of manual preparation and system setup
After 8 weeks of automation: setup runs automatically across all systems
The company was bringing on 12 to 15 new people per month. Manual setup across Personio, Slack, CRM, and ERP was eating 40+ hours a month. Field staff alone needed 4 hours each to get a computer ready. Automation runs all the systems in parallel and new hires get their setup without any manual IT work.
Result: New colleagues are fully operational on day one. IT saves 40 hours a month and focuses on projects that matter instead of configuring laptops. Onboarding runs on time and people can actually hit the ground running.
Data Analysis & Reporting
35% More Closes
Key call metrics like handling time, abandonment rate, and cost per call were simply unavailable
Multiple phone providers with no unified view made any kind of reporting nearly impossible
After automation: all key metrics feed automatically into a single Power BI dashboard
The call centre had no visibility into how it was performing. Data from different phone providers was scattered across systems. Automatic extraction and a Power BI dashboard now consolidate everything from handling time to First Call Resolution in one place. Gut-feel is replaced by numbers.
Result: Management sees all key metrics in real time and reacts before small issues become big ones. Agents work with purpose because they know what counts. The right dials get turned at the right time. Operations run on data, not hunches.
Controlling & Automation
100% Fleet Maintained
Vehicles were cleaned rarely and with no consistency
Cars often looked neglected, which made a poor impression on clients
After automation: maintenance is photo-documented, deadlines run automatically, team leader sees gaps at a glance
Vehicles were cleaned sporadically and maintenance wasn't tracked. The problem only surfaced when a car looked like it hadn't been touched in months. Not the impression you want to make with clients. Automation turned this into a simple system: photo documentation, automatic deadline monitoring, and a live overview for the team leader.
Result: Every vehicle gets serviced on time, every wash is documented, and the team leader spots gaps before anything looks bad. Field staff show up in clean cars and make the right impression every time.
IT & Administration
70% Cost Reduction
The old cloud phone system was expensive and calls regularly failed to connect
Many callers simply never got through
After migration: new system runs reliably, costs drop by 70%, and scaling is possible at any time
The old cloud phone system was expensive and unreliable. Calls dropped. Costs per call were climbing. A full internal migration would have taken weeks. I configured the entire switchover using automation and pushed it live in days. The business now pays per employee instead of per call. IVR and call queues route callers directly to the right department.
Result: Telephony costs dropped 70% and calls actually get through. Callers land where they need to go without transfers or wasted time. The team works focused because the technology gets out of the way. Costs are predictable no matter how many calls come in.
Sales & CRM Automation
2x More Leads
Dozens of enquiries landed in the CRM every day and everything was sorted and answered manually
85% of enquiries were standard cases, yet each one still took significant time to process
After automation: topics grouped, templates kick in automatically, replies go out in seconds
New enquiries were hitting the CRM every day and the team was drowning in copy-paste. Sorting leads, filling in data, sending the same replies over and over. 85% of enquiries followed the exact same pattern but everything still took too long. I rebuilt the CRM from scratch: grouped topics, stored templates, automated workflows. One click: data in, reply out, done in seconds.
Result: The team processes twice as many leads in the same time. Copy-paste is gone. Enquiries get resolved faster and people can focus on real client relationships instead of inbox management.
27+ companies
rely on my solutions
10+ industries. One consistent result: less manual work.
Manufacturing, services, sales, healthcare. If it repeats and costs time, I automate it.
Telecommunications
Marketing
Information Technology
Human Resources
Healthcare
Financial Services
Manufacturing
Retail (E-Commerce)
Services
Media (Influencer)
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Information Technology
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Healthcare
Financial Services
Manufacturing
Retail (E-Commerce)
Services
Media (Influencer)
Telecommunications
Marketing
Information Technology
Human Resources
Healthcare
Financial Services
Manufacturing
Retail (E-Commerce)
Services
Media (Influencer)
Telecommunications
Marketing
Information Technology
Human Resources
Healthcare
Financial Services
Manufacturing
Retail (E-Commerce)
Services
Media (Influencer)
Telecommunications
Marketing
Information Technology
Human Resources
Healthcare
Financial Services
Manufacturing
Retail (E-Commerce)
Services
Media (Influencer)
Telecommunications
Marketing
Information Technology
Human Resources
Healthcare
Financial Services
Manufacturing
Retail (E-Commerce)
Services
Media (Influencer)
Telecommunications
Marketing
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Healthcare
Financial Services
Manufacturing
Retail (E-Commerce)
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Media (Influencer)
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Healthcare
Financial Services
Manufacturing
Retail (E-Commerce)
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Media (Influencer)
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Information Technology
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Healthcare
Financial Services
Manufacturing
Retail (E-Commerce)
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Media (Influencer)
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Marketing
Information Technology
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Healthcare
Financial Services
Manufacturing
Retail (E-Commerce)
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Media (Influencer)
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Healthcare
Financial Services
Manufacturing
Retail (E-Commerce)
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Media (Influencer)
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Information Technology
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Healthcare
Financial Services
Manufacturing
Retail (E-Commerce)
Services
Media (Influencer)
Telecommunications
Marketing
Information Technology
Human Resources
Healthcare
Financial Services
Manufacturing
Retail (E-Commerce)
Services
Media (Influencer)
Telecommunications
Marketing
Information Technology
Human Resources
Healthcare
Financial Services
Manufacturing
Retail (E-Commerce)
Services
Media (Influencer)
Telecommunications
Marketing
Information Technology
Human Resources
Healthcare
Financial Services
Manufacturing
Retail (E-Commerce)
Services
Media (Influencer)
Telecommunications
Marketing
Information Technology
Human Resources
Healthcare
Financial Services
Manufacturing
Retail (E-Commerce)
Services
Media (Influencer)
Telecommunications
Marketing
Information Technology
Human Resources
Healthcare
Financial Services
Manufacturing
Retail (E-Commerce)
Services
Media (Influencer)
Telecommunications
Marketing
Information Technology
Human Resources
Healthcare
Financial Services
Manufacturing
Retail (E-Commerce)
Services
Media (Influencer)
Processes are like soil. Weak soil grows nothing. With the right automation, teams flourish again and move the business forward.
Who is Philipp Lütje?
I automate anything that repeats. It started personally: a wind-checker for kitesurfing so I'd stop obsessing over forecasts, a trading bot to buy cheaper. The moment I see something happening the same way twice, I build a fix for it.
The real shift came when AI compressed a delivery timeline from weeks to hours. Suddenly what used to take months was possible in an afternoon. That's when it clicked: every business stuck in copy-paste routines needs this, not just me.
My conviction: we're heading toward a web where digital solutions get built in hours, not months, where businesses respond to customer needs before IT departments finish their backlog. Getting there doesn't take patience. It takes the decision to start.
Quick win or full transformation. Pick the scope that fits where you are right now.
TASK LIBERATOR
Deep dive into one specific process (licence management, lead handling, document processing, or similar)
Build and deploy a focused automated workflow
Clean integration with the tools you already use
I analyse one specific process in your business and build a working solution for it. Fast to start, immediate results, nothing complicated to manage afterward.
Right for: Teams that want to see what automation actually delivers before committing to a bigger project. No technical background required.
PROCESS REVOLUTION
Full analysis of your existing processes with a clear picture of where time and money are being lost
Up to 3 automations built and deployed (invoice handling, KPI dashboards, e-commerce order management, and more)
Solutions built to grow as the business grows
I map your processes across the business and automate the biggest drains. Multiple workflows, all designed to fit together so nothing falls between the cracks.
Right for: Businesses that know they have several bottlenecks and want to fix more than one at a time while staying focused on growth.
Business Operating System
Complete process analysis and a clear automation strategy built for your business
End-to-end solutions (document management, real-time dashboards, SSO, and more)
Personal hands-on support for the entire duration of the project
End-to-end automation built around how your business actually operates. I handle the full project from analysis to deployment, with direct support throughout.
Right for: Businesses with complex requirements that want a dedicated partner, not a set-and-forget delivery.
Your team could get 40 hours back every month. Per person.
Across 27 projects, clients have saved over 400 hours monthly. Onboarding dropped from 40 hours to minutes. Call centre issues down 90%. Revenue tripled through clean lead attribution.
No more data entry. No spreadsheets passed between systems. No copy-paste marathons. Your people work on the business instead of working around it.
Book a 30-minute call. I'll show you what's possible in your specific situation.
Straight answers to the things people actually want to know before starting an automation project
Is automation too expensive for a business our size?
Most projects pay for themselves in under 90 days. The time your team gets back from routine tasks is typically worth more than the project cost, and you start saving from the first week.
How long does a project take?
8 weeks from kickoff to live. Your business runs normally throughout. Most clients see the first results within 2 to 3 weeks.
Is this actually necessary, or just a trend?
If data has to be entered manually, or reports get assembled by hand, something is broken. Automation isn't a trend. It's what separates businesses that grow from ones that stay stuck. Every project I've run, whether in sales, controlling, or call centres, shows the same pattern: the manual work was hiding real potential.
Will this disrupt our day-to-day operations during the project?
The build happens in parallel with how you already work. Your team keeps running normally until the new automation is ready, then they adopt it step by step at a pace that works for them.
Our processes are quite specific. Will this even work for us?
Specific processes are exactly where custom automation delivers the most. I look at how you actually work and build to match it. There's no standard template that forces your business to adapt to the tool.