Case studies

Marketing & Sales

3x Growth

75% of leads were previously attributed incorrectly or not at all
Marketing budgets were going to the wrong channels because nobody knew what was working
Growth tripled after clean attribution was set up across all channels

Leads were coming in but nobody knew where from. Marketing and sales were working off wrong numbers and budgets were pointing at the wrong channels. After automation, every lead gets attributed to the exact source and handled accordingly. Clarity replaced guesswork.

Result: The team traces every lead back to its source, platform, campaign, even the individual ad. Outreach gets precise and more enquiries convert to clients. When a campaign gains traction, marketing scales budget with confidence. Growth becomes something you drive, not something that just happens.

HR & Administration

40 Hours Saved

40 hours per month went to manually setting up systems for new staff
Every new computer needed more than 4 hours of manual preparation and system setup
After 8 weeks of automation: setup runs automatically across all systems

The company was bringing on 12 to 15 new people per month. Manual setup across Personio, Slack, CRM, and ERP was eating 40+ hours a month. Field staff alone needed 4 hours each to get a computer ready. Automation runs all the systems in parallel and new hires get their setup without any manual IT work.

Result: New colleagues are fully operational on day one. IT saves 40 hours a month and focuses on projects that matter instead of configuring laptops. Onboarding runs on time and people can actually hit the ground running.

Data Analysis & Reporting

35% More Closes

Key call metrics like handling time, abandonment rate, and cost per call were simply unavailable
Multiple phone providers with no unified view made any kind of reporting nearly impossible
After automation: all key metrics feed automatically into a single Power BI dashboard

The call centre had no visibility into how it was performing. Data from different phone providers was scattered across systems. Automatic extraction and a Power BI dashboard now consolidate everything from handling time to First Call Resolution in one place. Gut-feel is replaced by numbers.

Result: Management sees all key metrics in real time and reacts before small issues become big ones. Agents work with purpose because they know what counts. The right dials get turned at the right time. Operations run on data, not hunches.

Controlling & Automation

100% Fleet Maintained

Vehicles were cleaned rarely and with no consistency
Cars often looked neglected, which made a poor impression on clients
After automation: maintenance is photo-documented, deadlines run automatically, team leader sees gaps at a glance

Vehicles were cleaned sporadically and maintenance wasn't tracked. The problem only surfaced when a car looked like it hadn't been touched in months. Not the impression you want to make with clients. Automation turned this into a simple system: photo documentation, automatic deadline monitoring, and a live overview for the team leader.

Result: Every vehicle gets serviced on time, every wash is documented, and the team leader spots gaps before anything looks bad. Field staff show up in clean cars and make the right impression every time.

IT & Administration

70% Cost Reduction

The old cloud phone system was expensive and calls regularly failed to connect
Many callers simply never got through
After migration: new system runs reliably, costs drop by 70%, and scaling is possible at any time

The old cloud phone system was expensive and unreliable. Calls dropped. Costs per call were climbing. A full internal migration would have taken weeks. I configured the entire switchover using automation and pushed it live in days. The business now pays per employee instead of per call. IVR and call queues route callers directly to the right department.

Result: Telephony costs dropped 70% and calls actually get through. Callers land where they need to go without transfers or wasted time. The team works focused because the technology gets out of the way. Costs are predictable no matter how many calls come in.

Sales & CRM Automation

2x More Leads

Dozens of enquiries landed in the CRM every day and everything was sorted and answered manually
85% of enquiries were standard cases, yet each one still took significant time to process
After automation: topics grouped, templates kick in automatically, replies go out in seconds

New enquiries were hitting the CRM every day and the team was drowning in copy-paste. Sorting leads, filling in data, sending the same replies over and over. 85% of enquiries followed the exact same pattern but everything still took too long. I rebuilt the CRM from scratch: grouped topics, stored templates, automated workflows. One click: data in, reply out, done in seconds.

Result: The team processes twice as many leads in the same time. Copy-paste is gone. Enquiries get resolved faster and people can focus on real client relationships instead of inbox management.